Ad Astra 2015 day 3: Making a living isn’t just for the cream of the crop anymore


Here we are, finally, on day 3!

Saturday evening, I attended the Edge book launch event for Jane Ann McLachlan and Aviva Bel’Harold and then on Sunday morning, I got to sit between Charles de Lint (eeeee!) and then president of SF Canada, Peter Halasz at the Guest of Honour Brunch.

EDGE Launch

Jane Ann McLachlan and Aviva Bel’Howard at the EDGE Science Fiction and Fantasy launch event

All that to say that there are only three sessions left to report on (including today’s). So we are almost at the end of Ad Astra 2015.

Also, as we’ve hit a new day, I thought it might be handy to reiterate my disclaimer:

These posts are composed of my notes. Often, because of the scheduling, I enter sessions after they’re already in progress. I write by hand, so as I’m writing what I believe to be a salient point, I may miss the next one. I do my best to catch as much as I can, but things will be missed. Also, if, in my haste I recorded something incorrectly, please don’t be shy about coming forward and letting me know. I will correct all errors post-hasty once informed of them.

Panellists: Gail Z. Martin and Mary MacVoy

GZM: Publishers pay twice per year. You have no idea what your royalties might be. When sales trickle off, multiple streams of income is a wise approach.

MM: Multiple streams on income could include traditional publishing, epublishing or self-publishing, Wattpad, crowd funding, Patreon, etc. You have to educate yourself on how each potential stream works.

GZM: Athena’s Daughters was the most successful literary Kickstarter at the time. Be aware, though, that 75% of all literary Kickstarters fail.

Q: How do you grow your following?

GZM: Your current discoverability/sales for your current work will be based on how successful your last novel was. Crowd funding is a way to identify your audience/readers before you have a project out. Kickstarter will not allow charities anymore. Indie-gogo will, however. Go fund me and Patreon might be options, too.

MM: Crowd funding is just one element of building your audience.

GZM: Do you have a newsletter? Do you have YouTube videos? Do you podcast? Can you teach a class? Building an audience is largely about what you can offer.

Q: What advice do you have about working with small or indie publishers?

MM: It’s an option to explore. Some small publishers have excellent marketing and PR packages. Confidence is key when approaching a small publisher.

GZM: Different streams will compensate for each other.

MM: People are looking for an experience. Make sure your audience leaves with a piece of you. Check out the rules of your various social media periodically. They change and you don’t want to run afoul.

GZM: Facebook and Twitter are essentials. Talk about what you’re doing. Build relationships. Don’t spam.

And we got the nod that it was time to clear out for the next panel.

Next week: Fairy tales!

Have an awesome weekend and we’ll catch up with you on Tipsday.

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