CanWrite! 2013: Day 1 publicity and marketing sessions

As promised yesterday, I’m going to talk about the good, bad, and downright ugly.

To start with …

The Good

I’ll start with Vikki Vansickle’s Mapping your Market presentation.

Vikki was enthusiastic, energetic, and clearly loves what she does, on both sides of the board.  Vikki is an author and a marketer, recently moving to Penguin Books (congratulations!).

Vikki has published four middle-grade (MG) novels since 2010.

  • So what do you do when you get published?
  • Celebrate!  Tell EVERYONE.  You never know who your champion will be.  Word of mouth is still king.
  • Do some research (yes, it’s important in marketing too).  How do you find the books you like?  Work outward: How does someone like you in Houston, Whitehorse, or Harrison Hot Springs find the books she likes to read?  That’s where you want to go, to get in front of the wave.
  • Who wants to read your book?  Who needs to read your book?
  • Comparative novels (comps) are critical.  It doesn’t even need to be a novel, as long as it’s in popular culture.  “If you like X, you’ll love XXX!”  “It’s Dirty Dancing without the dirty :)”  “It’s Looking at the Moon meets The Summer I Turned Pretty.”
  • Who is your ideal reader?  Define her in every detail.  Who are your potential readers (again work outward)?
  • Your elevator pitch should be about the length of a Tweet.  You have to tell people what your novel is about in pithy, taut, engaging sentences.
  • Be prepared to wear different hats.
  • Instagram is big with kids.  Facebook’s where their parents are (ew!).
  • Goodreads is great for more mature readers.
  • Writers Cafe (dot) org can help you with critique, beta readers, contests, conferences, etc.
  • Find your niche and identify specialized groups that will help you reach your readers.
  • The Ontario Blog Squad will set up blog tours.  6 blogs.  You create the content.
  • Twitter giveaways.  People love free stuff!  Specify Canada only.  Make sure they enter using a Retweet (RT) and including a hashtag specific to you, your book, or blog.  This helps to spread the word to all of your participant’s followers (and so on, and so on).

The Bad

I won’t tell you the guy’s name, or who he works for, but he’s a publicist.  I thought a publicist would be better spoken, honestly.

His session had some good information, but he was almost too relaxed, too casual.  At times I thought he was bored with the topic.  At times he went off on tangents or mumbled.  He decided to wing it.  He didn’t have a plan.

  • Print ads are not an effective use of funds.
  • Look for web magazines that have “up fronts” (= previews) especially if they have a print tie in.
  • A platform is not essential for fiction writers, but is absolutely key for non-fiction.
  • In fiction, the publisher may work with the writer to build the platform.
  • Build your relationship with your publisher.
  • A P/L or profit /loss sheet may determine what will be expected.  Analysis determines what the most appropriate action or angle may be.
  • Do you have a business or profession related to your book?
  • Books = cultural entertainment product.
  • You have to engage your readership on social media (SoMe).
  • Some publishers spend more $$ on authors than others.  This will be different in the States.
  • If a publicist is assigned, it’s usually for 3 months.  On-shelf promotion (during the initial sales period of the book).
  • Marketing is different for every book.
  • Book trailers are too expensive to be effective.
  • Applications (apps) are even more inefficient and more expensive.

The Downright Ugly

One thing that emerged early on in the session and coloured the remainder of it was that this publicist works for a small imprint of a larger publisher and in non-fiction (politics, sports, world events).  His clients are men and of the imprints authors only a third were women.

He made an off-hand remark about the ladies liking their beach reads.  Fatal mistake when speaking to an audience of 90% women.

To be fair, I have to say that I don’t think the young man realized that he’d just insulted his audience unforgivably.  Even after several women from the audience spoke up and made some very salient points, I’m not sure our publicist got it, or if he did, he was so scared, he didn’t know how to save himself with any grace.

I think it has to do with the publishing environment he works in every day, his mentors, his colleagues.  I think the sexism is so ingrained, so rampant in his sector of the industry, that he wasn’t fully conscious of the prejudices he promoted.

For the remainder of the conference, our publicist was the topic of conversation, and not in a good way.

It immediately brought to mind Chuck Wendig’s posts on sexism and misogyny in publishing.

It’s not a problem that has an easy answer.

Tomorrow: I’ll be moving onto the Day 2 panel and session.

How my life sentence with mortal punctuation has informed my writing

A.K.A. The period at the end of this series 🙂

I’ll preface this bit by saying that I don’t think I’m unique among writers in this respect.  In fact, I think every writer works, at core, with and through the same issues.  This past week, I read (and shared) a great interview with Chuck Wendig in which he talks about (among much other awesome) the themes that crop up in his work.  Surprise, surprise, death and family rank prominently.

In this morning’s The Sunday Edition with Michael Enright, one of the Canadian greats (with whom I was privileged to work, even though he didn’t like my genre/subject matter) Alistair MacLeod, mentioned the same influences and themes.

Think of just about any author you’re reading or have enjoyed, and I think you’ll find death and family cropping up: Rowling’s Potter books were all about death and the search for family despite its omnipresence; Martin’s Song of Fire and Ice is about a number of families and he keeps on killing off prominent members 😉 (note here: in this context, what is politics, but family drama writ large on the world stage?); Collins’s Hunger Games = Death/Family; Gabaldon’s novels are a series of time travelling family sagas and death plays a prominent role.

I could go on, but I won’t.  Search your own shelves/ereaders to find your own examples.

What’s unique about me is my story, my life, and I hope that translates to my characters so that even though the theme may be familar, the way that it is expressed through my characters and stories is something just a little different.

Death

Death finds its way into a lot of my stories in different ways:

In my first published short story, “Chlorophyll and Corruption” (which is probably the prologue to a YA sci-fi), my protagonist first saves his brother from being pushed out of their atmospheric containment bubble, then must flee an impending supernova. “For a Change” (which I have subsequently rewritten as “The Gabriel” and may yet become a sci-fi novel) my protagonist’s reaction to a world of sterile Transmat immortals is to attempt suicide, repeatedly.

In “Fox Fur,” my protagonist is trying to deal with the death of her parents by means of various encounters with foxes.  “Dead Issue,” is about a young woman who makes a personal discovery at a family funeral.

“Tonsillitis Blues” from my 1999 MA Thesis, Whispers in the Dark, is an interpretation of my adult exploration of the near-death experience prompted by my tonsillectomy trauma.  The protagonist of “Fool’s Journey” (subsequently rewritten as “A Terrible Thing” and likely a YA paranormal novel), another story from the same collection, attempts suicide because she can’t deal with the visions of danger and death she’s been gifted with.

Even my poetry is liberally sprinkled with death.

Ferathainn, the protagonist of Initiate of Stone, experiences the deaths of her best friend,

English: Colored version of the ancient Mesopo...

English: Colored version of the ancient Mesopotamian eight-pointed star symbol of the goddess Ishtar (Inana/Inanna), representing the planet Venus as morning or evening star. (Version not enclosed within a surrounding circle) Polski: Kolorowa wersja symbolu ze starożytnej Mezopotamii, ośmioramiennej gwiazdy Bogini Isztar (Inany/Inanny), reprezentujacej planetę Wenus jako poranną lub zachodnią gwiazdę. (Photo credit: Wikipedia)

fiancé, and father, and subsequently dies herself attempting to exact revenge.  She undergoes an Inanna-inspired journey into the underworld to reclaim herself and her will to live.  Eoghan witnesses the execution of his brother for heresy and when the goddess Auraya calls him to become her champion, or Kas’Hadden (hammer of light), he experiences an assassination of personality at her hands.  Dairragh, deeply affected by the death of his mother years earlier, inadvertently triggers the destruction of his home and the death of his father.  He succumbs to his wounds and is resurrected and set on a shamanic path by the mysterious anogeni.

I won’t get into the protagonists of my other unpublished works, but death and its impact are recurring themes.

Death is the period of every life sentence and so it is a universal.  Few readers will fail to be engaged by various explorations of death and its impact on those left behind.  Thrillers and mysteries are built around it and are two of the most popular genres in publishing today.

Family

Likewise, everyone has a family.  Even the only child who has chosen not to have children of her own (like me) has parents and understands the pull of the complicated legacy handed down to them.

In my, admittedly small, family, women proved to be the peace-makers, sacrificial lambs, care-takers, bread-winners, and all around protagonists of the story.

My maternal grandfather was an alcoholic and a womanizer.  He and my grandmother were unable to have children and adopted my mother and aunt.  My grandmother worked in a textile mill during the depression and worked for most of her life until her first major heart-attack forced her into early retirement.

On my father’s side, my grandfather died at a relatively young age because of heart failure and my grandmother was an entrepreneur.  I still meet people in Sudbury who hear my name and ask if it was my grandmother who owned Marttila Sewing Centre.  Yup.  That was her.  She remained fiercely independent until stroke and cancer eventually took her life.

My father was always an ill man and though he was the bread winner for most of his life, it was my mother who held the family together, getting her high school diploma and driver’s licence in her forty’s and starting a new career as a ward clerk in the hospital when my father had his breakdown.  My mother was the one who cared for her parents and my father until their respective deaths.  Though she doesn’t have to, she still takes care of me.

It’s no wonder then, that my work focuses primarily on strong female characters.

Incidentally, here are a couple of posts I came across this week from Marcy Kennedy on strong and likeable female characters.

I had trouble for many years writing strong and likeable men because that was an archetype largely absent from my experience.  I found my way to that eventually, though, because of Phil, and because I learned to recognize the good qualities in the men in my life and expand those into heroic proportions.

Everyone is a mix.  My paternal grandmother may have been a business woman, but she was a poor fiscal manager, and tried too hard to curry favour with the well-to-do women of Sudbury (read sycophantic).  She first promised my mom inheritance of her business, then rescinded the offer and sold the business to a third party.  I think this was because she was too embarrassed to let my mom see what a shambles she’d made of things.

Though family dynamics run through all of my stories and novels, I’ll just present one example, from IoS, because it’s going to take a while to break down for you 😉

Ferathainn’s family in IoS is complex.  Her parents, Selene and Devlin, can’t have children and adopted Fer when she was abandoned by a bedraggled, but clearly noble, woman who refused to speak and ran away before she could be made to explain anything.

Devlin, feeling the need of a child of his blood, fathered Fer’s half-sister Aislinn, with Willow, a family friend and eleph (read elf).  Willow is misanthropic and makes her living as a brew-master and owner of the local public house.  She readily gave Aislinn into Selene and Devlin’s care.

Aislinn is obviously a half-breed, and largely reviled by the Tellurin (human) villagers of Hartsgrove as a freak. She is destined to become a bridge between the eleph and Tellurin peoples, however, by virtue of her heritage.

When Selene and Devlin adopted Fer, the resident eleph, Willow and her brothers Oak and Leaf, invited the new family and Aeldred, the local mage, to a Shir’Authe.  The Shir’Authe foretells the destiny of the child in eleph culture.  At the ceremony, none of the eleph can see anything about Fer’s future, but Leaf sees his spirit-lights, or astara, in the baby’s eyes (if you’re an Elf Quester, this is recognition, if you’re a Meyers fan, it’s imprinting).  This is bizarre enough, because only eleph are supposed to bond with one another in this way.

Selene, understandably, freaks out, but Leaf promises never to act on this deep spiritual attraction unless Fer somehow miraculously sees her astara in his eyes, or otherwise returns his feelings once she is gown.

Aeldred senses a wild and powerful magickal talent in the infant.  He fears that he will not be able to control the child and that she will become a rogue mage.  She has the potential to wreak havoc on their world and her talents will be much sought after, by moral and immoral authorities, both magickal and political.

In an attempt to minimize Fer’s potentially negative impact, he merely tells the others that she has talent and that he will remain in Hartgrove to become her teacher.  He further tells them that Fer’s parents are powerful, but immoral, people and that they must protect the child in the event that either one, or both blood parents, come seeking her.

He gets everyone to agree to a magickal binding.  None of them will be able to speak of the circumstances of Fer’s birth or of her coming to Hartsgrove until the girl comes of age.  By then, Aeldred hopes that he will have thoroughly indoctrinated Fer in the disciplines of the Agrothe magicks and that he will therefore be able to control her chaotic potential and prevent her from doing harm.

In truth, Fer’s parents are Aline of Gryphonskeep and Halthyon, an eleph mage, or kaidin. Aline is descended from the de Corvus family and magick flows through the bloodline.  The original Kas’Hadden was a de Corvus, so the power of the gods has been passed down to Fer.  Aline is married to Killian of Gryphonskeep and mother to Dairragh (dun, dun, dun!).

Halthyon is one of those rogue magi that Aeldred worries about.  He has extended his lifespan far beyond the already lengthy eleph standard.  His goal is to accumulate magickal power (by draining it from others as he kills them) and to ascend to godhood (in the process of which he intends to kill the existing gods of Tellurin).

Halthyon is unable to extract the child’s location from Aline and subsequently kills her in the attempt.  He wants to find his child because he considers her the only person worthy of ascending with him.  In order to do that, Fer must become a god-killer as well.

Okaaaaaay.  So there, in a convoluted nutshell is the familial basis of the plot of not only

English: St. Etheldreda's Churchyard - Family ...

English: St. Etheldreda’s Churchyard – Family Plot with Snowdrops (Photo credit: Wikipedia)

IoS, but the ensuing novels in the series, which I have called Ascension.  You can see why I identify the book in the epic fantasy genre 😀

Family is an endlessly intriguing Gordian knot to unravel and I think you can see where I have mined my tapestry to create Fer’s.

It’s all variations on two essential themes.

How have your life experiences contributed to your creative work?  Do death and family inform your stories?  Do you have a family-plot?

I’d love to hear from you!

Here ends the series that was A life sentence with mortal punctuation.  I hope you have enjoyed it, and found it to be useful in your creative pursuits.

Coming soon: I’ll have a book review for Laura Howard’s The Forgotten Ones, and hopefully a couple of author interviews to throw your way.  I’ll definitely share my experience in Margie Lawson’s  A deep editing guide to making your openings pop course, and in Marcy Kennedy’s Crafting your logline and pitch workshop next weekend.  There might even be some Pupdates and Next Chapters in there.

Spinning the wheel for Chuck Wendig

So … this is my response to a flash fiction challenge posted by Chuck Wendig last Friday.  Through random selection, I got sub-genre: Zombie Apocalypse; conflict: family torn apart; and must include: a forbidden book.

Here’s the result (at exactly 1000 words):

Nothing’s perfect

The first time I’d done more than throw a punch at anyone, I levelled a rusted axe … at my mother’s neck.  Then again, she had just tried to eat me.

What a mind-fuck.  Despite the dire nature of my circumstances, I just couldn’t do it.  I swung the axe a couple of times, half-hearted, backing down the hall.

Then, I turned and ran like all the the demons of hell were on my ass.  Believe me, a zombie-mom qualifies.  I took the stairs at a leap, one hand on the rail.

Mom tumbled down after me.

There was no point staying in the house, fighting a losing battle with a mother, who, though diseased, I refused to kill.  So I’d have to take my chances outside.  Until I found some better place to hole up.

I locked the door behind me, hoping to slow Mom down further.  If she never got out of the house, I wouldn’t complain.  Not only would I not have to kill her then, but nobody else would be able to either.  Zombie or not, she was still my mom and I just couldn’t imagine Justin or Laur—or any of my other friends—taking a baseball bat to her head.  That assumed that none of my friends had been infected.

Stop thinking about this shit.  Just go!

The street appeared empty enough, the odd mail or news carrier shambling along would be easy to evade, but a quick look through the windows, cheerily lit for the evening meal, of the surrounding homes told me that no house on the street could be considered safe.  Even if it was only a smear of blood on the wall, I wasn’t about to take the chance.  Not after I saw Darcy’s dad sink his teeth into his daughter’s arm.  I stopped looking in windows after that.

Skimming along the back fences of the yards, between the property lines, seemed a safe-enough plan and the school a possible destination.  Old Larry, the crazy janitor, should be gone by now and I hoped the security guard had gotten “distracted” on his way in.  Either that, or one of them saw what happened and raised some form of defence.

“Jesus Christ!”  Someone barrelled into me from behind, her scream mingling with my profanity.  Her light blue hoodie stood out in the darkness.  She didn’t try to bite me.  “It’s okay,” I said repeating the words several times, holding onto her shoulders, praying she hadn’t been bit, or lost her shit.

“Andy?” she said.  Not bitten.  Not shitless, but shaking like a Chihuahua.  “It’s really not.  Okay, I mean.”

“Sands?”  Thank God I’m not alone.  “Where’s Justin?”

“I don’t know.”

“Your parents?”

“Dead.  Or undead.  Justin told me to run.  I couldn’t not—God!  They got him, didn’t they?”

“Did you see him get bit?”

“No.”

“Then he’s not bit.  Where you headed?”

“I don’t know,” she said again.  Calmer, but hopeless now.

“Come with me.”

 

Sands and I made our way around Barton Hill Secondary, checking doors as we went.  All locked.

“Andy,” she said, voice made strange by the night, “if we see Justin and he’s one of them, you’d kill him, right?”

“I don’t think so.  I could kill my mom even after she … I don’t think so.”

“It’s the right thing to do though, isn’t it?  They wouldn’t want to be … that way.”

I had no clue what she wanted me to say, figured anything I’d say would go wrong.

“I’m not your friend.  You barely know me,” she said.

“No.”  I can’t.  Don’t ask me.

“If something happens, you kill me.”

“No.”  I don’t want to be alone.

Sands opened her mouth to speak again and screamed instead.  I turned and saw Larry running at us with a real axe, one of the shiny, red ones in the cases with the fire extinguishers.   The rusty axe made a hollow ‘thunk’ as it hit the ground.  I followed, landed on my ass and elbows.  Sands screamed again.

Larry lumbered to a stop, grunting, and then smiled like Heath Ledger in The Dark Knight.  “Perfect,” he said.  “Inside. You’re just what I need.”

Sands knelt beside me, dragging the axe back so she could get a good grip on it.

“Inside.”  Larry pointed to the door.  In the next moment, it opened and Laur poked his head out.

“Get your asses in here.”  He looked again, his eyebrows rose, and he looked back over his shoulder.  “Dieser, it’s your sister and Carsin.”

“Justin?” said Sands.

We scrambled up and ran to the door, Larry watching our backs with the shiny, red axe.

Inside the cafe-torium, Laur led us to a table where Justin, a security guard, and a wide-eyed and shaking woman sat.  Laur and Justin were spattered with blood.

Larry locked the door behind us and joined us.  “Seven’s the number we need to do this thing.”

“What thing?” I said.

“This thing,” said Larry.  He threw something onto the table between us.  A big, musty-smelling book.  He reached between me and Laur, tipped the cover open with his finger, and leafed through the pages.  “There.”

All I saw were a bunch of scrawling letters with a drawing that looked like a zombie.

“What’s it say?” Sands asked.

“Don’t they teach you kids Latin anymore?”  Not even the guard and the woman nodded.  “Jesus … Stole this from my uncle.  Archaeologist, dug up a bunch of old monasteries in France.  Said the church didn’t want to lay claim to this.  I figured it was something special.”

“So?” said Justin.

“It’s magic.  Spells.  This one’s to stop the end of days.”

“What?”

“The Rapture.  Revelations?  You think the Bible’s all metaphor?  The dead walk.  I’m sure it’s not what the Pope thought it’d be.”  Larry laughed.  “If seven of us say the words, we reset the clock.  The dead go back to being dead and we get back to living.”

“What about our parents?”

“Nothing’s perfect.”